A-Lot

Rap-A-Lot has come out with or is coming out with* some kind of 25th Year Anniversary box set, so lately label founder James "J.Prince" Smith has been giving a bunch of interviews that I'd recommend to anyone who is a fan of rap. In the early 1990s Rap-A-Lot radically altered people's expectations about what rap songs could be about, what parts of the country they could come from and how they could be marketed and distributed. Along the way, J.Prince released some incredible music by the likes of the Geto Boys, Scarface, Devin the Dude, Z-Ro and others.
Over on NPR's The Record blog, Noz talks with J.Prince about the label's history. Predictably, a bunch of people in the comments section are outraged that NPR is covering something that they don't approve of.
Complex also recently featured two scattered but often fascinating interviews by Rob Kenner: one in which J.Prince talks about the origins of the label, the government's conspiracy to kill him and owning an island and one in which he talks about the 25th anniversary and signing Drake. (Choice quote: "So I asked my son, I said, 'Man, do you really like this? Cause I ain’t really feeling this too much.'") It's a pity that Kenner wasn't able to get J.Prince to speak more directly; several times in the former interview he goes from vague to completely impenetrable.
A few other things that have had me thinking about Rap-A-Lot recently:

Willie D of the Geto Boys' Formspring account. In most people's hands, Formspring is an abomination-- I can't tell you how much eyerolling and unfollowing I was doing when that brief link-your-twitter-account-to-Formspring craze was going on. But Willie D is as funny, smart, ignorant and informed as you would hope, and when he gets good questions his Formspring is outstanding.

Rapper/producer/author/wiseass J-Zone recently did an interview where he talked about his five favorite Rap-A-Lot albums from the 1990s. As usual, his taste is great and he's funny and perceptive. (For what it's worth, J-Zone is directly responsible for turning me on to Rap-A-Lot's The Convicts; I first heard them on his Ignant mix many years ago.)
I'm not totally sure what I'd pick if I were asked to name my favorite Rap-A-Lot LPs from that era, but lately I've been listening to Big Mello's Wegonefunkwichamind album a lot. Big Mello was a member of DJ Screw's Screwed Up Click who cut two records for Rap-A-Lot and three for other labels before dying in a car crash in 2002. Most people seem to focus on his first LP, 1992's Bone Hard Zaggin', the ultra-pauseworthy title of which was repurposed by Girl Talk a few years ago.

I prefer Wegonefunkwichamind by a long ways. It's from two year later but feels ages more mature. It's definitely a post-The Chronic album; at times, it feels like producers Big Mello and Crazy C are trying to maintain the smooth, mid-tempo slump of Dr. Dre's "Let Me Ride" for the length of a whole album. But they do so interesting ways, sampling "Trans-Europe Express" multiple times, replaying "Back Together Again", "Lowdown" and "Slide" at Screw tempos, and coming up with some grooves that feel as unique and soulful as anything Organized Noize were doing at the time:
Big Mello: "Back Do Akshun" (Rap-a-Lot, 1994)
Rap-A-Lot reissued and remastered Wegonefunkwichamind a couple years ago, so once again it's easy to find.
* Hard to say which; the release date was supposed to be last year but it's not available digitally and no one seems to be carrying it.
Labels: rap





